A2 MEDIA FLORA RAYE CONOR

Thursday, 21 March 2013

Evaluation Conor Sturgess Question 1 - In what ways does your media product use,develop or challenge forms and conventions of real media products?

Title of film

The layout of words used in our film title hints to our audience the film narrative will be developed around the life of a teacher. The crossed out word ‘Right’ shows her occupation aspect. However this design could cause issues among our audience as they may not know the official spelling of the film title. But we chose to do this so we could challenge one aspect of conventional films, therefore making our film more intriguing.

Setting and location

Since our film trailer was based around the life of a teacher, we found it fitting to incorporate our school for the majority of our camera shots. For example, the use of students being placed within the midground and background of our camera shots would bring the conventional school atmosphere to life. Although, I feel we should have developed more of our main characters life outside the school. This is because one dominated atmosphere fades away from most conventional films. But since we did not own any cameras of our own, it was difficult to film some more personal footage.

Costumes

After researching what the majority of our own student teachers would wear, we felt it was ideal to stick to the conventional smart but casual outfits teachers wear. Yet we developed the use of our character costume. Later within the trailer when she starts to get her life right we begin to use a motif of glasses to be the symbolic meaning that her life is becoming sorted and organised. I particularly like the smart glasses motif as its a very subtle, but powerful symbolise her life becoming right

Camera shots

After part of our product research we noted many British trailers such as Happy Go Lucky have center frame shots. We decided to incorporate and use this into our film trailer to stick to the conventional British drama. We also in somewhat developed this shot as we tilted the camera angle following our actress as she left, rather than cutting to another shot. We did this because we felt it gave a much stronger understanding of our film. We wanted our audience to understand that our film isn't going to be mainstream, nor packed with action, but more slow paced and dominated upon one character's life.

Music

The music within our trailer stays true to our genres conventional use of music. We chose 3 instruments, this allows our audience to relate the music to the character. Likewise with Happy go lucky, the choice of music used gives you an understanding of the characters personality, and this is a method we wished to shadow.

Editing

Editing in our film trailer was important to create links for our audience to our genre. Our film is involved around the life of an ordinary teacher who struggles with day-to-day issues, this meant it was vital our editing was slow paced rather than fast. We found slow paced scenes would allow our audience to become attached to the character; which is typically seen in many conventional British Drama films.

Evaluation Conor Sturgess Question 2 - How effective is the combination of yourmain product and ancillary texts?

Typography

The combination of our main product title and our ancillary text titles share a connection within typography. To begin with, they both focus on the two colours white and red. I believe these colours are effective as they give a strong appeal to the female audience, hinting that love will be part of the film narrative.

Secondly, we used the same font and design on our magazine and poster. We particularly found this more effective as it made our film more recognisable and eye drawing to our audience. We also felt that repeating this our film narrative was made more clear. As the crossed out Wright and the chalkboard font implied school will play a heavy role on our film.

Location

We felt it was essential to create a relationship with our film poster which linked to the film trailer. This is why we positioned our actress in a location which made her seem trapped and surrounded by school buildings. We found this particularly effective as it is a subtle hint to what narrative plot you should expect to see within the trailer / film.

Release Date

We chose to release our film on January 1st, and used this date on both Trailer and Poster. We found this date effective as it links with our main characters story plot; which is to slowly become more efficient and organised within your life.

However, we decided not to place this date onto our film magazine. This is because our magazine won’t be producing film reviews till they have been released, therefore it was seen unnecessary.

Tagline

We chose to use the tagline ‘When holding it together is the best you can do’. We believe this tagline was very effective. It gave a strong connection to our poster image, as she is struggling to hold a pile of folders; the folders being the symbolic sign of her life falling apart.

Production Company

We placed the Foxlight Production company on our poster and film trailer. We found this to be effective as it would encourage anyone who is familiar with the production company to watch the film, therefore widening our audience.