Evaluation Conor Sturgess Question 2 - How effective is the combination of yourmain product and ancillary texts?

        

Typography

The combination of our main product title and our ancillary text titles share a connection within typography. To begin with, they both focus on the two colours white and red. I believe these colours are effective as they give a strong appeal to the female audience, hinting that love will be part of the film narrative.

Secondly, we used the same font and design on our magazine and poster. We particularly found this more effective as it made our film more recognisable and eye drawing to our audience. We also felt that repeating this our film narrative was made more clear. As the crossed out Wright and the chalkboard font implied school will play a heavy role on our film.

  

Location

We felt it was essential to create a relationship with our film poster which linked to the film trailer. This is why we positioned our actress in a location which made her seem trapped and surrounded by school buildings. We found this particularly effective as it is a subtle hint to what narrative plot you should expect to see within the trailer / film.

Release Date

We chose to release our film on January 1st, and used this date on both Trailer and Poster. We found this date effective as it links with our main characters story plot; which is to slowly become more efficient and organised within your life.

However, we decided not to place this date onto our film magazine. This is because our magazine won’t be producing film reviews till they have been released, therefore it was seen unnecessary.

Tagline

We chose to use the tagline ‘When holding it together is the best you can do’. We believe this tagline was very effective. It gave a strong connection to our poster image, as she is struggling to hold a pile of folders; the folders being the symbolic sign of her life falling apart.

Production Company

We placed the Foxlight Production company on our poster and film trailer. We found this to be effective as it would encourage anyone who is familiar with the production company to watch the film, therefore widening our audience.